We first teamed up at the sports marketing and sponsorship agency Synergy, running the Strategy, Comms and Events divisions. Prior to The Space Between we forged our separate paths - Lisa and Tom running ENGINE Sport and Adam as Managing Director at Pitch Marketing Group, leading the agency through significant growth.
Between us we have worked with prestigious brands including Accenture, Beats by Dre, Coca-Cola, Emirates and Under Amour. Each of us have deeply personal reasons for wanting to create The Space Between, but one thing is universal: our passion for better work, underpinned by a better understanding of people and a better way of working.
“BETWEEN STIMULUS AND RESPONSE THERE IS A SPACE. IN THAT SPACE IS OUR POWER TO CHOOSE OUR RESPONSE. IN OUR RESPONSE LIES OUR GROWTH AND FREEDOM”
Viktor Frankl, Austrian neurologist and psychologist
2020 was our stimulus. It was our time to question and in that space we challenged the industry and the careers that we are so passionate about, and we chose our response - to challenge agency convention.
We’re the challenger sports marketing agency for challenger brands, delivering strategy, creative, campaigns and partnerships to help brands accelerate growth through sport. We are set up to work with brands and rights holders who share that mentality. It’s this mindset that is at the heart of how we work and why we operate as a hybrid agency, combining the consistency of a specialist core team with the power of a Collective of diverse thinkers.
Viktor Frankl’s philosophy has inspired us to create a culture that supports personal growth and freedom to create a healthy and happy place of work. Our passion for the sports industry goes without saying and goes beyond the commercial. This is why we initiated LAUNCHPAD - our internship scheme for passionate, diverse people looking for a break in the sports marketing industry. It is why we have committed to donate 5% of our profits each year to a charitable organisation that uses sport to create lasting societal impact. So far we have donated to the MND Association, the Craig Maxwell Foundation, Carney’s Community, and the Sport Together Fund, which leverages the platform of sport for good by supporting the needs of Ukrainian refugees and displaced people.
Building a passionate team, an outstanding roster of category-disrupting brands and living and breathing a challenger mindset is a blast. It’s been hard work and we couldn’t have done it without the support we have around us and a healthy dose of ambition.