We first met Martin in a networking session on the Diversity in Digital programme run by Livewire Sport. He made such an enormous impression we almost instantly offered him the chance to join The Space Between as our first intern.
Yesterday (20.10.21) Emma Raducanu announced a partnership with Dior, the second since winning the US Open following Tiffany & Co. in September. Here’s a marketeer's view on the rise of Emma Raducanu.
Starting a job in a pandemic and working remotely (and not meeting some of the team in person until three months in) seemed an incredibly bizarre thing for my colleagues and clients, but to me was simply normal.
To have a winner you must have a loser, and the spoils went to Italy – simple. Big tournaments, however, are far richer than a single game or behaviour of a small group of fans – they are cultural moments that play out across media, politics and society, creating a multitude of winners and losers.
First published in City A.M. back in June 2018, here’s Tom Gladstone’s take on why sponsors would be bowled over by The Hundred. Three years on, and a hatful of commercial partners later, it looks like the crystal ball was in good working order.
Not a day goes by where a sports star’s reputation isn’t scrutinised in the media, for both good and bad reasons. Recently however, an increasing number of athletes are in the limelight for the former, using their own personal channels and status to promote the causes that mean the most to them.
#WEWILL is a campaign, supported by This Mum Runs, Women’s Running and Women’s Aid, to empower women to be able to run freely wherever and whenever they like.
In women’s sport equal doesn’t always mean the same. The pandemic has been a reality-check, shining a very harsh light on the nuances of how far professional women’s sport still has to go before it can afford to match the blueprint set by men’s sport.
2020 was our stimulus. The world was reaching out and giving us a great big shove. It was our time to question, and in that space we challenged the industry and the careers that we are so passionate about, and we chose our response - to challenge agency convention.